What is the Zest e-Biz Mission Statement?

What is the Zest e-Biz Mission Statement? - Zest e-Biz

I’m attending the annual (sold out) ProBlogger Training Event in October along with 299 other bloggers from around Australia. I can’t wait! It’s the first real professional development commitment I’ve made for my Zest e-Biz blog and coaching business.

This both excites me, and scares me… Still on maternity leave I constantly toss between the comfort of going back to work as an employee, and biting the bullet and really making a go of Zest e-Biz!

Already I’ve connected with some amazing people in the lead up to the event who are very inspiring and motivating.

One of the preparation tasks for the event involves thinking about the goals and mission statement for your blog. That’s easy I thought…

Zest e-Biz – coaching business excellence!

But then I thought more about what I really meant by this and I didn’t know how to describe it more explicitly.

So I had a think and came up with the following:

“I blog because I want a flexible work schedule where I do what I love and work when I experience flow, not being forced to work between the hours of 9-5. I aim to educate and support others who wish to do the same and generate a low maintenance income from this.”

However I thought about this some more and realised it’s probably the general mission statement of just about any blog. Why was Zest e-Biz different? How could I make it stand out?

I remembered back to Simon Sinek’s catch phrase, which I discuss more in a previous post:

People don’t buy what you do, they buy WHY you do it.

The mission statement above is simply what I wanted to do, but didn’t explain the ‘why’.

So I enlisted the services of Nailah Blades from Polka Dot Coaching, courtesy of a prize I’d won through an activate28 photo challenge. Nailah skillfully helped me define a mission statement based on three things:

  1. Action words/verbs that I identified most with
  2. My core values
  3. Who/what I want to help

And this is what we came up with…

Coaching mindfulness in business, to connect and encourage business leaders who wish to inspire a following.

Quite different to my first attempt! This one really resonated with me, so now I feel I’m on the right track. The more we talked, the more I remembered my passion for inspiring leadership and engaging a following. My words started to dance off my tongue as my speech sped up. I felt my face come alive with emotive expression as I thought of and described leaders who have inspired me, and conversely those who have left me frustrated and disenchanted.

I think defining your mission statement is an iterative process, but for now I’m loving the way the second one above captures the essence of Zest e-Biz.

Specifying my goals is going to have to be the subject of a future blog after the time and effort it’s taken just to come up with my mission statement!

I’d love to hear what your mission statement is for your blog or business venture in a comment below. Check out the bottom of the Zest e-Biz Resources & Links page for more examples of mission statements from companies I find inspiring!

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