Time for me to walk the talk…
At the end of last year I did the fantastic Coping With Jane ‘Web Celeb’ course. During our one-on-one coaching session Jane stopped me (mid sentence) and asked,
why are you planning to invest in a graphic designer for your eBook when you haven’t yet updated your website?
People will be hooked by your eBook and you’ll be directing them to a website that does not truly represent how amazing you are!
Needless to say I took this great advice on board and starting preaching it to my own clients, stressing the importance of sound investment in their business image.
One of my favourite bloggers, Kelly from A Life Less Frantic, often talks about synchronicity. Well I experienced my own ‘aha’ moment last week when a couple of messages from the universe came into alignment.
I received the weekly blog from the CEO of the local chamber of commerce which asked the question:
Are you footing the bill for DIY?
Then I had a session with one of my coaching clients and we got talking about her website. I heard myself reiterating the key points I’d learned from the Web Celeb course as well as some tips I picked up from a HerBusiness podcast recently and this question came to mind again.
So I asked my client…
How many hours do you think it would take you to update your website?
Double it (as these things always take twice as long when they are not one of our key strengths, face it) and then multiply that by your hourly rate.
Both of us sat there in silence for a moment.
There is no way in hell I would I pay a graphic designer that much to update my website, let alone design a new whiz bang one with all the fruit!
I think my client had a similar reaction.
Then it hit me! How can I have these conversations with my clients and then hope that any new prospective clients will engage with me based on the state of my current website.
What am I waiting for? I have a fantastic rapport with my graphic designer who recently did my logo.
So I made a pact with myself. I’d write about this and publish it as my first blog post for 2014 to hold myself accountable, and to prove that I do in fact walk the talk 🙂
I emailed Liv yesterday restarting the conversation we had late last year about a new website design. Just this simple step gets me excited! I get to hand over this massive weight on my shoulders and get on with running my biz more effectively. No more 2-3hr sessions at a time updating and re-trying four times to get something aligned just right by myself! Hello new professional website!
Already I feel like I have so much more time on my hands to do the things I AM good at, like developing my strategic plan, writing my next eBook and connecting more with my amazing clients.
So I’ll ask the question again,
How much are your DIY efforts costing you?
Please leave your answer in a comment below if you are looking for some get-off-your-butt-and-do-something accountability, and support of course 🙂