How to choose a memorable name for your brand

If you’ve ever started your own business, or blog, I’m sure you’ll understand the stress and anxiety involved with choosing the ‘right’ name.

Although I consider myself a creative type, I fear that my logical, problem solving left brain often overpowers my insightful intuitive side. I have a tendency to overcomplicate things!

Today I share where the name Zest e-Biz came from and seven tips on how to choose a memorable name for your brand.

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Six Simple Steps to Reinvigorate Your Facebook Page for Free

This is a guest post from Rebecca Jarvis of InTouch Public Relations.

Is your Business Facebook page looking tired and neglected? Unsure about how all the changes Facebook makes is really affecting your reach? Now is the time to amplify your engagement…

Six Simple Steps to Reinvigorate Your Facebook Page for Free  //  Conscious Business Strategies  //

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Top Tips for Business & Blogging – Recap of Problogger Day 1

As Day 2 of Problogger commences, I thought I’d write down all the great tips & tricks I picked up yesterday before I forget them!

From Little Things Big Things Grow

“Build a workflow around small tasks and make them a habit.”
“Have goals to filter opportunities”
“Look for sparks! What gives YOU energy? What are your readers responding to? Where is momentum gathering? Then act quickly before the spark goes cold.” – Darren Rowse @Problogger

Finding Your Voice: Building Your Brand

“Use what you’ve already got when building your brand.”
“What you tell people your brand is will be different to what each individual thinks of your brand.”
“We are whatever people tell us we are – we can’t tell people our brand.”
“A brand is a gut feeling you get when you think of something/someone.”
“Determine what you stand for : what is your unique voice? Be consistent.”
“Don’t be something you’re not.” – Stan Johnson @BrandDNA

How to get brands knocking on your door:

– Brands want stats –> Google Analytics
– Look out for Pinterest!
– $ don’t come from PR agencies, but they can be the conduit for $ from brands marketing departments
– Seek out brands who are already active in social media, don’t waste time educating other brands about blogging
– Use twitter to build relationships and “flirt” with brands
(Thanks to the amazing panel: Lorraine Murphy, Nikki Parkinson, Eden Riley and Mrs Woog)

Marketing Your Products

10. Practice makes perfect – practice on other products
9. Set a date
8. Lock up your product – even if it feels unfinished
7. Know your angle
6. Make a plan – split it into pre-launch, launch month & post-launch
5. Ready your audience – share the prep experience
4. Make it sellable
3. Active tracking – be ready beforehand
2. put the writing on the wall
1. Get the green light from someone else before launch – soft launch first
– Shayne Tilley @ShayneT

Making Money & Changing the World

“Find role models – like minded individuals, but in different areas”
“pay attention to the questions Pete are asking”
“Emotional connections/needs stronger than educational connections/needs”
“Share a genuine agenda”
“Treat work as important part of life & make time for it”
– Chris Guillebeau @chrisguillebeau


Great day, fantastic material presented and amazing people to connect with.


For anyone keen to get in on the action, get your virtual ticket now and join in on twitter:


p.s. Thanks to the Problogger team for organizing an event with such a great atmosphere for meeting and connecting with people & still being able to feed my 4 month old boy – who is loving exploring Melbourne with Mr Mum 🙂